# Charles Cook

> Based in London. British-Lebanese. GTM at PostHog ($0→$50m ARR, 10→200 people). Previously COO at Vitl, various roles at ROLI. Writes about scaling startups — marketing, sales, hiring, ops, finance.

## Main

- [Full site content as markdown](https://charlescook.me/llms-full.txt): Complete homepage + reading list in a single markdown file

## Writing — General

- [Collaboration sucks](https://newsletter.posthog.com/p/collaboration-sucks)
- [32 things we've learned about building a startup that scales](https://newsletter.posthog.com/p/32-things-weve-learned-from-scaling)
- [How I actually get good advice](https://newsletter.posthog.com/p/how-i-actually-get-good-advice)

## Writing — Marketing

- [Startup marketing for noobs](https://newsletter.posthog.com/p/startup-marketing-for-noobs-by-noobs)
- [Developer marketing for early-stage startups](https://posthog.com/blog/dev-marketing-for-startups)
- [Burning money on paid ads for a dev tool](https://posthog.com/blog/dev-marketing-paid-ads)

## Writing — Sales

- [How software salespeople will try to screw you](https://posthog.com/founders/negotiate-software-better)
- [How to buy software in an enterprise company](https://posthog.com/founders/how-to-buy-software-enterprise)

## Writing — Hiring

- [43 things we've learned about hiring at PostHog](https://newsletter.posthog.com/p/43-things-weve-learned-about-hiring)
- [Obvious and non-obvious ways to write great job ads](https://posthog.com/founders/write-great-job-ads)
- [Hiring (and managing) cracked engineers](https://substack.com/home/post/p-144835928)
- [What startup recruiters actually see when you apply for a job](https://posthog.com/founders/what-recruiters-see)

## Writing — Ops & Finance

- [How startup secondaries actually work](https://posthog.com/blog/how-secondaries-actually-work)
- [Don't bother securing your trademarks in the beginning](https://posthog.com/founders/registering-trademarks)
- [Making your first startup ops hire](https://posthog.com/blog/first-ops-hire)

## Past work

- founder @ hedgehog.vc — created a VC fund in a 48-hour hackathon, focused on early-stage open source; made one investment (got into YC), now retired
- COO @ Vitl — ops, product, R&D, CS, legal; interim CTO; ran 2 large pharma licensing deals
- Various @ ROLI — $0→$XXm ARR, 15→150 people, $4m→$70m raised; did every non-engineering role

## Education

- University of Cambridge — BA Hons, Law
- SOAS, University of London — MSc, Public Policy & Management
- Imperial College, London — MBA

## Contact

Based in London. Get in touch by sticking `hello` in front of `charlescook.me`.